Photo credit: WAM

Swedish artist and DJ Eric Prydz will perform his Holo concert at the Expo City Arena in Dubai on Oct. 18 to mark the finale of the technology and start-up exhibition GITEX Global 2024.

Holo is a high-tech music and visuals experience that has played to packed-out crowds across the globe and comes to the Middle East for the first time, organized by M-Premiere, a pioneering events company that has operated in the UAE for over 15 years. 

It will be conducted in collaboration with GITEX Global and the international Sónar festival brand, which has been producing innovative concerts since 1994. 

The Dubai concert represents the second collaboration between Holo and Sónar, following their joint event at the 30th anniversary of the Sónar festival in June 2023.

This event holds significance not only due to the stature of the artist but also because of the pivotal role of GITEX GLOBAL 2024, which Holo will conclude.

The exhibition takes place at Dubai World Trade Center and is expected to attract over 200,000 professionals in technology, entrepreneurs, and investors who will engage in sessions and discussions about the future of innovation in the sector.