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There is never a dull day with Donald Trump. 

Following on little more than 24 hours after an alleged assassination attempt on his life, the former US President has unveiled his latest business venture that, once again, has some scratching their heads — a cryptocurrency platform.

During a "World Liberty Financial" launch event live streamed on social media platform X on Monday evening, Trump embarked on a broad discussion that touched on the second apparent assassination attempt on Sunday and his shift from cryptocurrency skeptic to cheerleader.

Trump, the current Republican presidential candidate who is attempting to return to office, has previously dismissed cryptocurrencies as a scam, but his U-turn now sees him apparently embrace digital assets during his re-election campaign ahead of the Nov. 5 vote, with a pledge to make the United States the "crypto capital of the planet."

Trump appeared on the stream on Monday along with his sons Eric and Donald Jr. and two crypto enthusiasts to launch World Liberty Financial, a crypto venture that has raised concerns about Trump’s conflicts of interest, according to a report in the New York Times.

The exact purpose of the project remains unclear, and Trump avoided discussing the business directly during the launch, with little in the way of details forthcoming — including how it was funded or what services would be provided.

However, World Liberty Financial is expected to be a crypto banking platform, where people can borrow, lend and invest in crypto. The project will issue a digital token called WLFI, founders said. 

CNBC has reported that 20% of the project’s tokens are allotted to the founding team, which includes the Trumps.

As always with Trump, watch out for more news soon.

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