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The inaugural Crypto Content Creator Campus (CCCC) summit wrapped up successfully in Dubai, marking a significant event for the content creator economy. Held at W Palm Dubai, the summit aligned with Dubai's vision to support blockchain innovation and the content creation economy.
The event drew over 200 creators with a collective online audience of more than 1 billion. Notable speakers included Randi Zuckerberg, Founder & CEO of Zuckerberg Media; Zach King, Filmmaker and Content Creator; Nick Tran, former Head of Global Marketing at TikTok; and Katie Penn, former Global Head of Marketing at X.
Over 15 sessions were held, covering various aspects of content creation and the crypto industry.
Day 1 featured opening remarks by Randi Zuckerberg and a panel discussion on the value of content creators in the crypto space. Zach King shared his journey and tips on becoming a YouTube influencer, while other sessions discussed monetizing influence and evolving dynamics of social media.
Day 2 continued with Randi Zuckerberg’s keynote on building loyal livestream audiences. Discussions included how crypto has impacted key opinion leaders' lives, with speakers such as Crypto Banter and CoinBureau. The day concluded with an afterparty hosted by Safa Siddiqui of Dubai Bling, followed by a gala dinner and awards ceremony.
The CCCC Hacker House Challenge saw 10 teams competing for a $90,000 prize pool. The Five Guys Team won the Best Picture category, and Chris Kogias was awarded Best Editor.
Zuckerberg praised the summit, noting the potential at the intersection of content creation and blockchain. Zach King highlighted the opportunity for creators to come together. Phoebe Peng, spokesperson for CCCC, commented on the impactful energy and ideas shared, emphasizing Dubai’s role as a leader in digital finance.
Sponsors of the event included Bybit, MEXC, Aptos, Bitget, TON, Mantle, Gate.io, Weex, Zoomex, HTX, Circle, Animoca Brands, Solana Foundation, and Morph.
The next edition of CCCC is scheduled to be held in Lisbon, Portugal, in 2025.